di·nu·ka·fi·ca·tionnoun
The shift from I don't know what to do with my career
to I know what I'm doing next.
I'm Dinuka Gunaratne. I've spent my career inside university career centres, helping thousands of people work out their next step. This is where that help lives once you've left campus.
Route drawn by a former zoologist. I studied songbird migration before I studied careers.
usage
For a few years you had advisors, workshops, and someone to read your résumé and ask good questions. Then you graduated and it was gone, right before the hardest career decisions of your life.
Those decisions arrive at 28 when the first job stops fitting, at 35 when you're passed over, and at 45 when you wonder if it's too late to change. I built Dinukafication for those moments.
example
The newsletter arrives every two weeks and takes a few minutes to read. Each issue names a place people get stuck, offers a different way to see it, and gives you one thing to do that week.
The stuck point. You've sent dozens of applications and heard almost nothing back. People keep telling you to network, and the word makes you want to hide.
The reframe. Networking is asking someone for their story. Most people enjoy talking about how they got where they are, and almost nobody asks them.
The move. Find one person who's two or three years ahead of you in a job you're curious about. Send them this:
Hi, I'm a recent grad exploring your field and I came across your profile. I'd love to hear how you got into your role. Would you have 15 minutes for a quick call in the next couple of weeks?
The job market runs on conversations, so start one.
origin
None of this advice is theory. It comes from years of sitting across from people at the moment they didn't know what to do next.
It's free and it takes 15 minutes. You tell me what's going on, and we work out one clear next step.
Book a free 15-minute call